Special thanks to Scott Winn and Brendon Bytheway along with Christian Busath, Kevin Winzeler and Vanilla Bikes, A. Todd Smith and all the great artists on his crew, Fullscreen, Devin Graham and his crew, Cameron Manwaring, Derek Pueblo, Gavin Bentley, Jordan Harker and Joey Daniel at Robogo, Anthony Peirce and Una Jo Blade, Ralphie May, CR England and the Utes, Uri Westrich and The Maccabeats, David Carillo and the team at Magnetic Creative, as well as every other artist, tecnician, operator, performer and crew member that did such stellar work to bring these things to life, and last but not least my brothers Joel and Aaron for their feedback on my work all along the way and in the compilation and composition of this reel.
This project needed a lower contrast warm tone. with the number of different places and times, I used a lot of different methods to get it all within that range. I was trying to give it the look of photos printed in matte paper magazines. Less gloss, more toning. Take a look at the before and after stills to see some of my favorites.
For this look I tried to go with something more thanksgiving and autumnally inspired. There are quite a few selections I'm going to break down on that opening shot with the little cottage but unfortunately my time is limited and so this is all you get right now.
This history film needed the plate shots of ugly sweaters to look vintage. Also the epic super slow motion shots of the sweater floating before shocked fans needed more punch and some relighting.
The desired look for this video was bright and sunny. But the day it was shot was cloudy. Initially I did some things that accentuated the clouds in the sky making it feel like rain was imminant. Growing up in Washington state where the sky is often overcast I was unaware that's how it felt. So the skies had to go. I raised the threshold to blow out as much of the sky as possible while still retaining detail in the singers. White shirts aren't especially conducive to this approach, but with some selective technique, the lost detail was mostly limited to the sky.